ABOUT

QUAY Communications – We are a team of senior healthcare communication specialists who thrive on developing integrated, strategic and effective solutions for our clients.

Experience tells us to truly measure a return on investment a robust strategy is key to success. Strategy development is the critical element that underpins everything we do and enables us to immerse ourselves in your business. By doing so we gain a detailed understanding of the challenge at hand and develop tailored and integrated solutions.

By taking an integrated approach we ensure your budget is invested wisely and all elements are working in unison to help deliver to your business and communication objectives. Case study upon case study supports the notion “the best results from a PR campaign are achieved when it is integrated into the planning process”.

Our insight driven approach enables us to engage effectively with key influencers to reach audiences.

We are proud to say we work with some of Australia’s leading brands and organisations across our core sectors of Consumer Health, Public Health and Agri Health

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CONSUMER HEALTH

Our broad experience in the consumer health sector spans, FMCG, OTC, nutrition and consumer advocacy.  We are well positioned to address any communication challenge you may have in either B2B or B2C.

PUBLIC HEALTH

We are right at home working in this highly regulated health sector. With a thorough understanding and knowledge of regulatory bodies we ensure all our programs are compliant and adhere to industry code requirements.  We boast an impressive client base from leading Australian pharmaceuticals and not-for-profit organisations.

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AGRI HEALTH

With expertise across the agriculture and health sectors, our Agri Health business unit prides itself in well established relationships with stakeholders across this market sector, from industry peak bodies, consumer advocacy groups, government bodies and agencies, academics to online influencers.  This enables QUAY to provide strong, strategic counsel in this sector across both B2B and B2C programs.

APPROACH

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STRATEGY

We adopt a contemporary approach through our diagnostic tools, Identify, Engage and Motivate, to ensure we:

  • Ask the right questions
  • Clarify the complexities
  • Leverage our thorough understanding of current trends affecting your sector
  • Think beyond the conventional approach
  • Tailor a program to suit your organisation and brand
  • Deliver a strategic and measurable solution

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IDENTIFY (DISCOVER)

No longer is a ‘scatter-gun’ approach successful.  Today’s communication needs to be tailored, personal and relevant and delivered at the precise moment your target audience desires and /or needs it.

  • Communication Strategy
  • Stakeholder Mapping & Engagement
  • Brand and content auditing
  • Key Message Development
  • Issue strategy planning
  • Social Listening

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ENGAGE (CAPTURE)

Conversations are no longer one way and leading brands are ensuring their content is engaging with people in a relevant and timely manner.

  • Thought Leadership
  • Custom Content
  • Campaign Development
  • Visual asset creation
  • Strategic Partnerships
  • Digital Assets

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MOTIVATE (INFLUENCE)

During the all important strategy development phase we will work with you to identify what success means for you, your brand and your organisation.

  • Media & Influencer Relations
  • Social Media Strategy
  • Media Training
  • Industry Profiling / Reputation Management
  • Corporate Communications
  • Crisis Management

Our Clients

Our Work
PRIVATE PHARMACEUTICAL LAUNCH

PRIVATE PHARMACEUTICAL LAUNCH

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STAKEHOLDER MAPPING & ENGAGEMENT

STAKEHOLDER MAPPING & ENGAGEMENT

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CUSTOM CONTENT

CUSTOM CONTENT

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The Team

CHERYL PETTINAU

CHERYL PETTINAU

Managing Director
During my career I’ve been fortunate to work both ‘client side’ and ‘agency side’.  This has strengthened my ability to truly understand what clients are looking for, the importance of measuring everything we do and what an agency needs to deliver to stand out from the pack.  My experience encompasses health categories including women’s health, oral health, wound care, skin care (adult & baby), eye care, fertility and nutrition to name a few.

Working with leading healthcare organisations such as Garvan Research Foundation, Sanofi, Mundipharma, Australian Hearing and Colgate-Palmolive has certainly been a highlight to date.

EMMA NORGROVE

EMMA NORGROVE

Director

I have a wealth of experience across the healthcare and food and nutrition industries and apply that knowledge and experience to the strategic development and management of programs. I have overseen projects that span a wide range of strategic direction from issues and reputation management to relationship management and community education.  Tactical execution spans national media campaigns through to consumer events and digital and online engagement.  My experience expands across global businesses and brands including Colgate-Palmolive, Unilever, Inghams, ACMF, Coopervision, Frucor Beverages, Horticulture Australia, Go Grains, Sydney IVF, sanofi-aventis, Novartis, MSD.

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